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Going Viral in 1776

Going Viral in 1776

In 2026, “going viral” refers to a piece of content spreading rapidly across the Internet and into common parlance, becoming a widespread sensation or defining a cultural moment. In 1776, Common Sense did just that – without the Internet.

The work’s popularity, and thus the desire to speedily publish as many editions of Paine’s polemic as possible, makes for a complicated print history. The first edition was printed by Robert Bell on January 10, 1776 without Paine’s name anywhere on the pamphlet. 1,000 copies were printed and sold within two weeks. Despite Paine’s request that Bell wait for additional revisions before reprinting, Bell printed a second edition on his own. Infuriated, Paine published a new edition with revisions and an added appendix attacking Pennsylvania’s Quakers, whose pacifistic principles made them reluctant to join the revolutionary movement, with printers William and Thomas Bradford of Philadelphia. The controversy, which may have fueled sales of the pamphlet as word spread and Paine and Bell publicly denounced each other, illustrates the contentious nature of copyright and intellectual property in early America. As a result of this complicated saga, Paine became well-known as one of the early advocates for the first American copyright law.

In no time, versions of Common Sense were transported around the globe. London editions frequently edited out words or phrases about the king that were too controversial for print. Revolutionaries pushed back: the Clements’ 1776 London reprint of Common Sense, published by John Almon, features hand-filled annotations in the gaps. The pamphlet’s transatlantic virality would extend well into the future, as evidenced by the page’s 1791 French reprint of Le Sens Commun.

Title page of [Thomas Paine], Common Sense; Addressed to the Inhabitants of America[…], Philadelphia: Printed, and Sold, by R. Bell, in Third-Street., MDCCLXXVI [1776].

[Thomas Paine], Common Sense; Addressed to the Inhabitants of America[…], Philadelphia: Printed, and Sold, by R. Bell, in Third-Street., MDCCLXXVI [1776].

This pamphlet, printed by Robert Bell in Philadelphia, further spread revolutionary thought across the colonies and galvanized support for American independence. It called for a new form of self-government free from British control, which was a bold vision at a moment when many colonists were still wary of independence. Written in plain, forceful language and filled with biblical references and logical appeals, the pamphlet transformed the language of rebellion into one that ordinary people could grasp and rally behind.

Bell’s first edition, published on January 10, 1776, was issued not with a hardcover binding like the one seen here, but in a simple paper wrapper. His initial print run of 1,000 copies, sold at two shillings each, sold out within a week. Its early success sparked the publication of more editions, the printing of which ignited disputes between Paine and Bell and only heightened the fame of Common Sense.

In Common Sense, Paine labeled the British monarchy as an ‘unnatural’ form of government, waging war against her own subjects who were simply fighting to defend their natural rights. As an alternative to the British crown, Paine proposed a new republican system of governance in America that would protect their natural rights and fulfill the intended purpose of government. Overall, Paine made a principled argument against the British monarchy and proposed radical changes that captured the hearts and minds of the colonists, during a time of war against Britain.

[Thomas Paine], Common Sense; Addressed to the Inhabitants of America[…], Philadelphia: Printed and sold by W. and T. Bradford, MDCCLXXVI [1776].

Thomas Paine’s Common Sense, published in 1776, became one of the most influential works of the American Revolution. Paine argues that British rule in the American colonies violates the rights and freedoms of the people, asserting that independence is the only path for securing liberty and self-governance. This edition presents the same powerful arguments for independence as the original text, but includes Paine’s pointed response to the Quakers’ political testimony against rebellion.

In this edition, Paine directly challenges the Quakers’ stance, which urged colonists to remain passive and avoid political conflict. He questions their consistency, arguing that if they truly believe God alone governs rulers and events, they should refrain from political intervention altogether. By highlighting this contradiction, Paine exposes what he sees as a moral and logical weakness in their testimony; either they do not fully adhere to their stated beliefs, or they lack the courage to live by them completely.

The third edition differs from other versions of Common Sense in its explicit engagement with this religious argument. It demonstrates how Paine tailored his reasoning to confront the unique moral and theological concerns within the colonies. Through this focused exchange, Paine strengthens his overall case for independence, showing that the struggle for freedom required not only breaking from Britain but also confronting ideas that discouraged collective action.

[Thomas Paine], Common Sense; Addressed to the Inhabitants of America[…], Philadelphia, Printed; London, Re-Printed, For J. Almon, opposite Burlington-House in Picadilly, 1776.

Just months after its American publication, Common Sense was published by John Almon in London. When preparing an edition for English audiences, Almon removed portions critical of the British monarchy due to fear of prosecution. Such removal was an example of the very censorship and rigidity that Paine’s work opposed.

The blank spaces of this re-bound edition of Common Sense were filled in by hand. These annotations show how strongly Paine’s arguments resonated beyond the American colonies. The piece itself is a testament not only to how popular the pamphlet was, establishing an international spread, but also to the determination of readers and sellers who felt compelled to preserve Paine’s ideas. Even with fear of legal ramifications, Paine’s readers found a way to elude the censors and present a version of a complete text, embodying the moral obligation to fight oppression which he hoped to inspire.

Excerpt from 3.  [Thomas Paine], Common Sense; Addressed to the Inhabitants of America[…], Philadelphia, Printed; London, Re-Printed, For J. Almon, opposite Burlington-House in Picadilly, 1776 showing added manuscript notes.

[Thomas Paine], Le Sens-Commun. […]Paris: Chez Gueffier, Imprimeur-Libraire, rue Gît-le-coeur no. 16., 1791.

This 1791 French translation of Thomas Paine’s Common Sense, published in Paris as Le Sens-Commun by Pierre-Charles-Augustin Gueffier, reflects the transatlantic circulation of revolutionary ideas in the late eighteenth century. Paine’s 1776 pamphlet had inspired American colonists to reject monarchy and embrace self-government. By the time this French edition appeared, France was in the second phase of its own revolution: King Louis XVI had accepted a constitutional monarchy, but tensions between royalists and reformers were escalating toward renewed unrest.

In this atmosphere of uncertainty, Paine’s arguments for popular sovereignty and the rights of man spoke directly to French debates over royal authority and citizenship. Its publication in Paris shows how Enlightenment print culture served as both a medium and a catalyst for revolutionary exchange.

The book now rests open to its title page, where a fragment of a French newspaper displaying the headline “La Paix” (“The Peace”) lies to the left, creating a striking pairing of revolutionary discourse and the fragile promise of stability. On the right, the title page lists Thomas Paine and printer Pierre-Charles-Augustin Gueffier, situating this edition within the networks of 1790s Parisian print culture. The juxtaposition of Le Sens-Commun and La Paix captures a moment balanced between revolution and reconciliation, between the struggle for liberty and the yearning for peace.

Le Sens-Commun stands as both an artifact and an active force of revolution, connecting American independence with France’s struggle for human rights.

Title page and inside cover of [Thomas Paine], Le Sens-Commun. [...]Paris: Chez Gueffier, Imprimeur-Libraire, rue Gît-le-coeur no. 16., 1791.